Creative Station
Starting UI
Mario comes
collects hearts
reaches the answer
Discover more UI
The Strategy
Advertising - Experience - Tourist Attraction
These days, CGI works for brands have become very popular on social media. However, they only exist on your social media feed as videos, with no opportunity to experience them on location. When I created this case study, I aimed to bring an innovative solution for tourists in a captivating way through a location-based AR experience. I created this content as a prototype for my location-based AR project tagged 'Creative Stations.'
Project Lifecycle
AR Experience
The Execution
Creativity Stations are trigger signage boards placed around landmark or tourist-attraction locations. They allow you to experience AR content. When you come close to a trigger point, the experience will activate. Four different colors will appear phygitally (a combination of digital and physical environments). When the user picks one of the colors, the experience specific to that color will start. Each color represents a different creative category, including entertainment, retail (CPG food & beverage, beauty, or fashion), games, and art. In this sample, I demonstrated the content for the green color, which represents a gaming experience. This AR gaming experience was created specifically for Valentine's Day.
Social Media Content of the Experience and Feedback on the Content
A completely real AR game experience created specially for Valentine's Day at Big Ben Tower!
Do you think Princess Peach loves Mario?
Collect hearts and find out the princess's feelings.
As you know, I'm obsessed with AR and AI integration in location-based experiences, including art, games, and advertising. That's why I created this content specially for Valentine's Day. However, I never imagined a background sound by a street performer would be so fun and synchronize so well with the motions of the characters. Huge thanks to that lovely street performer musician who played near Big Ben Tower.
My first study in this field was at Tower Bridge, London. The second one was in Bursa, Turkey. This one was created at Big Ben Tower, London.
In the first one, I aimed to emphasize the utilization of AR and AI in art with AREAILISM at Tower Bridge through a zero-waste art gallery.
In the second one, I aimed to emphasize the utilization of AR and AI in OOH applications with Creativity Stations.
Now, I'd like to emphasize the integration concept of Creativity Stations with AREAILISM in a game trailer experience through this work.
If you would like to learn more, feel free to get in touch.
Tools and Credits
AR Tool:
Google AR & VR- Geospatial Creator in Adobe Aero: I created the prototype of the game in real location.
Google AR & VR- Geospatial Creator in Adobe Aero: I created the prototype of the game in real location.
Generative AI Tool:
Meshy, 3D AI generator: I created 3D assets of game with the feature called Text to 3D
Meshy, 3D AI generator: I created 3D assets of game with the feature called Text to 3D
Design Software:
Adobe Creative Cloud - Adobe Illustrator: I turned my 2D illustrations to 3D objects and I designed UI elements.
IP utilized for content:
Nintendo - Super Mario
SFX:
Sound Clips | Super Mario Bros. (NES)- The Mushroom Kingdom
Adobe Creative Cloud - Adobe Illustrator: I turned my 2D illustrations to 3D objects and I designed UI elements.
IP utilized for content:
Nintendo - Super Mario
SFX:
Sound Clips | Super Mario Bros. (NES)- The Mushroom Kingdom
Disclaimer Note: This content is not a commercial work. It was created to be a portfolio demonstrating the strategy and execution of emerging technologies, including AI, AR, gaming, advertising, and creativity.
