Nowadays, increasingly distorted urbanization is heightening the need for green spaces for both people and ecosystems. The problem has started to become a subject that should be addressed not only in terms of humanity but also on a global scale. We can see the effects of green areas in many different aspects, from abstract topics such as human psychology to concrete issues like environmental pollution and energy. Prioritizing urbanization processes that include more concrete under the guise of urban design strengthens the theory that we will leave an uninhabitable world to the next generations.
In this study, an advertising campaign proposal was developed to raise awareness about greening against poor practices that harm environmental factors, to instill a strong consciousness towards nature in people, and to demonstrate that solutions based on sustainable principles exist. This study concludes with the determination of the campaign's principles, the production of brands that strengthen campaign awareness, the identification of the media and tools to be used within the campaign's scope, the creation of manipulative illustrations that will raise awareness about problems or suggestions, and the interpretation of the possible results of the illustrations used.
There is a green in this city! - Admit it, you're curious about it.
